Knowing who the competitors of your price per head bookie website are is essential for proper optimization strategy planning.
Although regular and online businesses are similar, there are some differences, especially when it comes to SEO. Once you have identified your competition, there are steps that you can take in order to use such data to your advantage.
When you realized who your competitors are, you get an idea of how you can run your own pay per head bookie website. If your competition is ranking high in the SERP’s, it means that they are doing the right thing. On the other hand, you can also check on your competitor’s flaws in order to avoid making the same mistakes.
Questions to Consider
When trying to identify who your competitors are, consider the following questions:
Since the internet is ever-changing, it is important that you review your competitors at least once a month in order to always count with up-to-date data.
Also remember that a site can vary a lot from time to time and that new sites appear frequently, so for example, you might find that an old competitor of your bookie website went offline and that there are two new sites fighting to make it to the top of the ranks.
Identifying the Real Competition
When you type a keyword term on a giant search engine such as Google, the resulting SERP will contain the sites that are competing to rank for such phrase. There are sites that only rank high for a given term, and sites which rank high for different keyword terms.
You should focus your attention on the latter as you really want to study the SEO strategies that sites which rank high for different phrases are using in order to get their positive results.
Running a business online allows you to expand the potential of your bookmaking operation as you can get clients from anywhere in the world. With that said, there might be other agents from different regions and countries running their own SEO-friendly sites, and they are your true competitors.
It is important to take this into consideration since your real-life competitors, such as other local agents, might not even have websites, which means that although they are your hometown competition, they are irrelevant online.
Keywords that Work and Keywords that Don’t
After you’ve done your keyword research, there might be a few of those terms that won’t necessarily work for your bookie website. A good way to know which phrases are inappropriate is to check your competitor’s terms. If you realize that certain keywords are not being used at all by the competition, it probably means that you are using a term that you must discard.
Using Others’ Ideas for Content Creation
When reviewing the sites of your competitors, think of how you can improve their content in order to create original material for your bookie website based on their own articles. Although you’ll be basing your new content on that of your competition, it is key to get as creative as possible.
The point is to get the core idea of an article in order to create fully original content based on it for example, let’s say that a competitor wrote a good how-to article on playing poker; you can then take that idea and create your own version and even add some multimedia in order to increase its attractiveness.