When you are creating the HTML structure for a page of your price per head bookie website, it can resemble a bit to an outline, with top headings and subheadings. A key place to put your keywords is exactly in those headings tags.
Since headings have a lot of weight with Google, you don’t really want to think of them just as formatting for the pages of your site. In order words, they are not used just for cosmetic purposes but are indeed an essential part of categorization.
Apart from the Titletag, headings are one of the most relevant things on the pages of your sportsbook bookie website, and having unique headings on your site makes it possible for Google to give each heading more weight.
Page Keywords in Headings
Another crucial step that can help you to improve your PageRank is to include the keyword phrases that you utilize on the pages of your bookie website in your heading tags. Headings provide your web pages with an outline that defines the subsequent paragraphs on a given text.
Google always pays attention to the keywords that you are using in your headings because the giant search engine expects those headings to have some critical clues concerning what the main topics of the pages from your bookie website are.
The heading is included in the HTML code of a page from your pay per head bookie website and they can go from H1 to H6. The H1 is certainly the most relevant of them while the H6 is the lowest in importance.
The H1 tag defines your most relevant topic while the rest of Htags are used for subtopics. It is important to notice that you want to use only one H1 tag on every page as that heading is the actual subject.
You can think of H1 tags as the headlines of your daily newspaper’s articles. It really doesn’t make sense to have more than a single one, although you can use lower headings to cover subsections.
When you assign heading tags in the HTML code, make sure to list them sequentially as this makes it easier for the Google web crawlers to read them. Remember back in school when you had to write a technical paper or an outline? Well that is exactly the same structure that you must use for heading tags.
Remember: if you want to use an H3 tag, it must always go after an H2tag, just like an H4 must follow and H3 tag (never an H2 tag).
Use Heading Tags and get an Advantage
Although heading tags are a simple concept in SEO, it is surprising that many sites out there don’t use this type of structure. For this reason, if you start using them on your bookie website, you can get an immediate advantage over competing sites which are lacking headings.
How Headings Look Like
You can have full control of headings by making use of a CSS style sheet that allows you to specify attributes such as the color, font or size (amongst others) of each heading. Here is a good example of how heading tags look like:
<H3>Another low-level subheading</H3>
What to Avoid
You should avoid headings like this one:
<H1>Camry Camry Camry Toyota Camry</H1>
This is because this type of headings is unacceptable to Google (not to mention the visitors of your bookie website) and is considered spam.
The words that you use in each one of your heading tags should be one-of-a-kind and directly related to the page that they are located on. This means that every single tag must not be found anywhere else across your site as Google’s spiders are looking for uniqueness.