Here are the top rules that we consider as very important in order to establish yourself as one of the best pay per head bookie service providers out there.
Value the Wiseguy
One of the most important things a pay per head bookie learns when he becomes part of the sports betting and gambling industries is that there is, undoubtedly, an elite group of gamblers and bettors that get the best information possible.
Indeed, the majority of bookmaking agents out there want to believe that they are more knowledgeable than their customers, but the truth is that since there are so many teams, from so many worldwide leagues, and from a large variety of sports, it is simply impossible to know it all.
And it is even more difficult to keep an eye on everything all the time, so using the line moving services of a price per head shop is more than recommended.
With that said, instead of treating wiseguys as a nuisance, chose to perceive them as assets. So, when you notice that a wiseguy has made his way into the sports betting portfolio of your pay per head bookie operation, check out his wagering patterns, and use them to your advantage.
Avoid Trying to Be Something You’re Not
If you are a pay per head bookie that counts with certain resources, then base your business plan on those resources.
After some time, when your business has grown, you can feel free to re-visit your plans and strategies in order to update them taking into consideration your new set of enhanced resources.
Avoid Neglecting Horse Bettors
It may be the case that your main business is straight up sports betting, but you should not make the mistake of neglecting your horse racing players because they can also provide you with a good chunk of earnings.
Take Calculated Risks, But Be Careful
A business without risk is really not a business at all. So, considering this, it is clear that running a pay per head bookie operation is going to come with its own set of opportunities, some good, some misleading.
You, as a bookmaking agent, must perceive risk as something positive, and must also be able to avoid making poor decisions when it comes to taking calculated risks in relation to such opportunities.
Don’t Be Overly Opinionated
Having an opinion related to sports betting is one thing, but a completely different thing is to allow your personal opinions to interfere with the wagering process.
As a pay per head bookie, you must know that you, as the house, cant expect to win all the time, although it is important that you do have a clear understanding of how to balance the books and moving a line.
Don’t Limit Players Options
Working with a price per head shop is great because it allows you to count with a nice and complete menu of betting choices.
And, indeed, having a nice selection of options is exactly what bettors really enjoy.
If you are a new pay per head bookie, then you can limit your options for the moment, but once your business starts experiencing growth, you need to make sure that players have a larger variety of wagering choices, including lines some bettors hadn’t considered as the attractive betting options they truly are.
Remember, if you want to be a successful sports betting entrepreneur, you cant be afraid of new experiences, and offering a good selection of wagers is paramount to achieve what you want to achieve in terms of profits.
Avoid Misleading / Confusing Bettors
If you really want to be respected by the betting community, you need to always be a fair pay per head bookie.
You cant go around misleading and confusing players in order to get their money and run away.
Doing this will certainly bring with it some negative feedback from the affected individuals, and if there is something that can make or break a bookmaking business, is precisely word of mouth, so make sure that your reputation always remains clean and intact.