While the worldwide economy has been getting better, businesses are always searching for opportunities to expand their operation. Reducing the staff, enhancing customer support, promoting a new corporate image and more can all be instrumental in growth and improved profitability. Traditional sportsbooks have the same mindset, and bookmakers are always looking to improve performance. In these cases, moving to a price per head can be a great way to meet that goal.
Traditional sportsbooks have often functioned with something of a tactical disadvantage. Considered illegal in many places bookies have been obligated to do business out of the public eye. This has caused them to operate simple brick and mortar offices, have low-key contact with their clients and struggle to add new customers. Since the bookmaker has been required to invest a lot of time in running his business, expanding it has been quite difficult.
Per head sites create the potential to answer many of the questions posed by traditional sportsbooks. Such a site provides a professional looking web presence, and it can offer effective tools for overseeing and improving the business flow. Such companies allow the book to reduce its operating costs and provide improved customer service, both important parts of the equation for improving profits.
Starting up can be extremely simple with a per head site, helping the bookmaker get his operation running faster. The upfront investment in such a site is low, yet it helps to offer the bookie a number of solid benefits that make running the book easier than ever. The bookie can also offer different benefits and games, providing more reasons for the customers to stay at the site, keeping their betting money in-house.
The actual creation of such a site can be done in a few easy steps. The bookmaker can contact the per head company and create his account in minutes. Once complete, the bookie can select a site template, and a company technician will get started creating the webpage and installing the operating software that is utilized by both the book and the customers.
Getting the site up quickly is only one of the benefits that can make this a great decision. Since the site has been created by industry professionals, they can make sure that everything works from the first day. Customer support can then begin the customer enrollment that completes the transition online.
This simple setup is one of many features that await the bookie at a per head site. Members can sign up without providing a lot of sensitive info. Since the bookmaker is responsible for managing the financial activity personally, the site asks for no credit card or bank data. This helps to eliminate the chance of fraud or identity theft.
Once they log on, both the bookmaker and the gamblers find out how intuitive such a site really is. Because they have the experience of implementing hundreds of online sportsbooks, price per head companies have been able to develop intuitive software solutions that make it possible for the bookie to oversee the action at the site while gamblers can quickly learn how to make bets do research and perform great bankroll management.
The process of making bets is one are where per head sites really excel over their predecessors. Bookmakers were limited in what action they could offer, and players did not really have many ways to bet. Straight up, money lines and spreads were about all the options they had, and the number of events they could bet on was small.
That has all changed today, with a number of exciting opportunities being offered at per head sites. In addition to round-the-clock customer support, the company offers great lines created by experienced professionals. This helps bookmakers to provide great action on a wider variety of events. Because of the power of the Internet, bookies can cover events anywhere in the world, offering more excitement with 24-hour action.
This rise in gambling could pose a problem for a traditional sportsbook. The bookie would likely struggle setting odds on so many events, as well as managing the additional wagers. He would likely have to hire additional staff to cover the increase while relying on the abilities of unproven odds makers. The good news is that a per head site can help to handle the increased work caused by the expanding business.
Customer service at a price per head site can also create an additional level of safety at the site. Whether they bet online or speak with a representative on the telephone, wagers by the players are recorded and stored by the company to make sure they were done correctly. Players also receive an access code and a PIN that allow them to discretely make wagers and review their accounts, creating another valuable layer of security.
The multitude of benefits at a price per head is great, but cost of implementation can be a real concern. If the bookmaker cannot afford to operate the site, its benefits do not matter. The great thing is that even the cost of running a site is a benefit. There are typically no setup charges and the low monthly fees can make paying very affordable. With no upfront investment or long-term commitments, the entire setup is manageable, allowing the bookie to operate the business without taking on additional investors.
While the global economy improves, it is still tough to invest in expansion. Due to the cost restrictions that have faced traditional sportsbooks, the advantages of a price per head site can make it a great online option.
Michael Hill is an avid sports fan and a sports writer who has been in the betting and price per head industry for years. Michael writes about his experience and offers tips for other aspiring entrepreneurs who wish to make a living with sports bookmaking.