A Pay per Head shop is in charge of providing bookmaking agents with sports betting and gaming services.
These solutions provided by the PPH shop are for both the top bookmaker and his players.
Why A Pay per Head Shop
A wagering agent outsources the data management portion of his business to the Pay per Head shop.
In fact, once a top bookmaker starts working with a PPH shop, he can take a hands-off approach.
This is optional of course, as the bookmaking agent will always have the option of managing the data of his clients at will.
There are many reasons why a bookmaking agent may want to start working with a Pay per Head shop, including:
- Hires and trains wagering personnel
- Online wagering
- Casino games
- Lower costs
- 24-7 services
- Easily manage busy times
- Promotes growth
Hires and trains wagering personnel
The Pay per Head shop counts with an offshore services call center.
Here, wagering experts are in charge of hiring the best possible talent to fill all the areas within the PPH sportsbook services company.
This includes:
- Wagering clerks
- Customer service staff
- Technical personnel
Wagering clerks
These are the individuals that have been carefully trained to provide custom services for sports betting players.
This means that these clerks know perfectly how to treat sports bettors so they can always feel welcome.
Customer service staff
The PPH shop also counts with its own client attention department. This is an area of the Pay per Head shop that’s dedicated to help both players and bookies in a variety of ways.
Providing optimal client attention services requires a diversity of combined talents; so the individuals working at this particular department have been trained to assist both the bookie and his players in different areas.
Technical personnel
A reputable Pay per Head shop also hires and trains the best computer technicians.
These are the individuals that created the PPH shop’s in-house bookie software.
And they’re also the ones that provide general support for both the bookmaking software; and the computer-related infrastructure from the call center.
Online wagering
Once a bookie signs ups with a Pay per Head shop, he will get sportsbook software for himself; and call center and online wagering for his players.
The latter, online betting, is really important for the success of a top bookmaker.
The reason is because the majority of sports bettors are really fond of getting their own action using their mobile phones.
So, using the wagering site provided by the PPH shop; the bookmaking agent is able to offer a web betting solution to his own customers.
This is great for the top bookmaker because he’s just paying a small weekly price per head; while his players are getting access to online wagering services similar to the ones offered by large sportsbooks.
Casino games
Another feature that becomes available for the bookie when he signs up with a Pay per Head shop are casino games.
This is a feature that’s offered as an extra, however, it is in the total interest of the top bookmaker to make use of it.
And the reason is because the majority of sports bettors also play casino games, often regularly.
So, just by acquiring this extra solution from the PPH shop; the bookmaking agent is able to increase his profits while offering a service that actually promotes client loyalty.
Lower costs
Since the PPH sportsbook software services company provides the sports betting agent with all the infrastructure he needs; operational costs for the bookie end up being quite affordable.
This is because the bookie is outsourcing the data management portion of his business. Meaning that the call center and web betting services portion of the wagering operation is all taken care of.
And, it only costs the top bookmaker an agreed upon weekly price per head fee.
This is of course more advantageous for the bookie than having to pay for the full overhead costs himself.
24-7 Pay per Head shop services
A bookie wants to count with 24-7 call center services. And, this is only possible by working with an offshore services provider.
The reason why a bookie wants non-stop call center solutions is because it allows players to call at any time.
This is great because not all players have the same wagering habits.
And, it allows the bookie to increase his profits effortlessly; as whenever a player wants to make a bet over the phone; there will always be a skilled wagering clerk waiting to get the call.
Easily manage busy times
Another great reason to work with a Pay per Head shop is that it allows the bookie to easily handle his wagering operation even during the busiest times.
This means that the bookie can just relax, watch the game, and check his mobile sportsbook software for the live wagering action; both over the phone, and over the web.
So, the sports betting agent can just monitor everything; while all the wagering data is being accurately processed by the clerks at the high-tech call center; and by players themselves over the web.
Promotes growth
Working with a Pay per Head shop also means that the bookie is able to grow steadily.
This means that no matter how many new players the bookmaking agents brings in; they all will receive the exact same high-quality treatment.
This is great for the bookie because he’s able to grow his sports betting business knowing that when he promises outstanding call center and web betting solutions; he can deliver exactly what he promised.
Not working with a Pay per Head shop
If you’re a bookie, and you’re not currently working with a reputable Pay per Head shop; your chances of having success are not very high indeed.
This is because a PPH shop has everything a bookmaking agent needs; and it offers it an at affordable weekly price per head.
Now, you can be a bookie that has the resources to create your own call center and sports betting website.
This, however, requires of regular overhead costs that you really don’t have to pay for!
In other words, even if you have the necessary cash, working with a Pay per Head shop is always the smartest choice.
