One of the main goals of your price per head bookie website is to rank high in Google’s #1 SERP, and for that to be possible, you need to make sure that you are using the kind of relevant content and engagement elements that are acceptable for the Google web crawlers.
If you want to make sure that the landing pages that you are building have the right kind of content that is focused on your top keywords, there are two things that you can view: Google’s cache and a report from a page analyzer tool (remember, there are good free tools, but it is always worth to pay for a more advanced version).
If you really want to see how much content a top search engine like Google has actually indexed from your pay per head bookie website, the best way to do it is to look at the cache, which is the text-only format of a given page.
To view the cache, try the following:
Hint: using quotations allows you to get more exact results.
This type of view allows you to see exactly what Google sees, which gives you a great advantage as it gives you a good idea of what kind of text is well perceived by Google and what text is not being taken into consideration by the web crawlers. It also allows you to detect how well distributed your top keyword is throughout a given page of your bookie website.
After running the Google cache tool, you can find out if your main page (or additional supporting landing pages) has enough textual content for the spiders. If that is not the case, your bookie website probably have a design that is rich in non-text elements like flash content and pictures. Although such elements are entertaining for visitors, if they are not formatted correctly, they become negative for the web crawlers because they can’t be read.
Using Engagement Elements Properly
In general, what you want to do is to use as much optimized text content as possible, but if you decide that you want to add some engagement elements, that might not be such a bad idea after all.
If you apply the right SEO on the ALT text for engagement objects such as images and videos, these type of elements can also help your ranking considerably because the SERPs now not only show text links for sites, but they also return videos from sites such as YouTube and the most relevant pictures related to the searched keyword phrase.
Images: Make sure that the pictures that you use on your bookie website have a good size and the right Alt attributes text.
Video: To get some positive results, you should both embed the video that you are planning to use directly on your landing page and also upload it (or maybe just a portion of it) to YouTube. Make sure that you add a description that is rich in keywords and also don’t forget to add a link back to your bookie website.
Flash: Using flash as a complement to your design (and not as the main element) can also be positive for your rankings. If you decide to use some SWF files that you consider interesting enough for your targeted audience, add some good explanatory text. Check out your competitors. If they are using some flash elements on their sites, it is probably a good idea if you use some, too.