Cash Flow

The cash flow, refers to the movement of funds in and out of the bookmaker’s business. It is essential for bookmakers to have a strong understanding of cash flow management in order to ensure the profitability and sustainability of their operations.

Effective cash flow management involves maintaining a balance between the inflow of funds from bets placed and the outflow of funds paid out in the event of a win. It is crucial for bookmakers to accurately assess the risk associated with each bet and adjust the odds accordingly to protect their margins. Additionally, bookmakers need to maintain sufficient liquidity to handle potential losses and pay out winnings promptly to customers.

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