Although social media is essential to promote your pay per head bookie business on the web, the truth is that if you don’t do it right, you will doubtless get some unwanted responses.
If you are a bookie that is on a good path to get a good following on sites like Twitter and Facebook, the last thing that you want to do is to start posting marketing-like comments or tweets related to your price per head bookie operation right away.
This is because you are just starting to get people interested in what you have to say and you are indeed getting the support of many strangers that can become your clients in the future if you play your cards right.
Just remember that the moment you start talking like you’re trying to sell something, many people will either unfollow you or block you (depending on the platform).
Sure, the purpose of creating a following on social media sites is to get new clients, but the key to get people hooked on your posts is to be as subtle as possible. This means that the message concerning your bookie operation has to be almost imperceptible for those whom are not players yet clever enough to catch the attention of prospective clients.
For this purpose you can start by posting interesting content related to bookmaking without really letting people know that you are trying to acquire more customers. You can, for example, start commenting on handicapping sites on Facebook and share the content of those pages on your wall.
When sometime has passed, you can add a subtle message concerning your bookie business mixed with similar content so people won’t take it as pure marketing but as a way to help others.
Don’t Get Distracted, Have your Mission in Mind
Sharing content such as pictures and videos can be fun and sometimes you might even do it without really realizing it. Though this is good for people that have normal social media accounts and are just trying to be more social and increase their number of followers, your case as a bookie is different.
Why? Well, because if you start sharing all sorts of content that is not related to bookmaking or that won’t seem attractive to prospective clients, then you will just be wasting your time by getting followers and likes from people that won’t necessarily be interested in your professional services.
For this reason you need to make sure that you are careful even with the “likes” you add on Facebook because those, just as your comments, will appear on your wall and will be visible to all of your followers.
In sum, you need to be engaging yet have your mission of getting new clients in mind at all times when you dedicate some of your valuable time to promote your sportsbook bookie operation.
Add Social Buttons to your Blog Posts
If you are a bookie that has a blog, don’t forget to add social buttons to your posts with the help of a tool such as Sharethis. This is basically a one-step process because once you have installed the code on your site, every single post that you publish from that point on will come with the social sharing buttons at the bottom and that is certainly quite advantageous because it will allow your visitors to share your content with their friends on many social media platforms with a single click.
Don’t worry, a simple yet effective tool as Sharethis will work for you whether your blog is hosted in platforms such as WordPress, Drupal, Joomla, Blogger or Typepad.