When it comes to staying in touch with future and current clients of you Price per Head Bookie business, email newsletters are the 
way to go, and AWeber is one of the top services out there.
Although AWeber might not look so user-friendly at first when compared to other similar tools, it does offer more customization features.
In this article we are going to talk about the basics that you must know in order to start sending your emails right away.
The trial for AWeber is one dollar for a full month, and if you decide that you want to continue to use it, you will have to budget $19 per month out of your overhead costs.
Price per Head Bookie Tips: Create your Email List
Step 1
The first thing to do before proceeding with anything else on AWeber is to get a list in place. Every single new account has a pre-populated list, but you need to do some additional set up of your own.
You can also opt for creating your own list from scratch just by clicking on the “Create and Manage Lists” link that you’ll find on the dashboard of your account. It all depends on what you think its most effective for your needs as a Price per Head Bookmaking agent.
Step 2
Once you have set up the list, you can re-name it. Your list is named “default” followed by a string of numbers.
Once you have named the list, you also need to a description, which is going to appear on unsubscribe messages (this is very important because it can serve as your last chance to avoid someone from unsubscribing completely).
You will also need to provide an address to send your emails from. You also need to add your physical address, so if are running your Pay per Head Bookie operation from home and don’t feel comfortable about showing your real address, you can look at the option of renting a post office box.
It is also possible for you to add a special notification so you’ll know when someone new subscribes to your list.
Step 3
It is highly recommended that you add some personalization elements to your list such as:
- Company Branding
- Social Media
- Global Text Snippets
Step 4
When someone subscribes to the email newsletter for your Price per Head Bookie business, they will receive a confirmation message.
Although AWeber offers you a basic template, you need to create your own intro and a nice closing in order to appear convincing enough to get people to confirm the subscription.
The good thing is that you can always return and re-write your message in case the previous one is not giving you the expected results.
Sending your Message
Step 1
In order to send the first email newsletter for your Price per Head Bookie business, you need to click the messages tab located on the dashboard and then proceed to click on Broadcasts.
Once you are on the Broadcasts screen, you will see different templates that you can use to design your message. You can either create a message in plain text, or if you want to go a step beyond, you can also code your HTML.
You can test the message by sending it to yourself, and we recommend you to use this as a best practice for future email newsletters.
Step 2
Additionally to sending your one-time email newsletters, you can also send Follow Up Messages.
We recommend you to write both your actual newsletter and the follow ups at the same time so they all are consistent concerning the information provided.
If you wish you can also send your newsletters directly from your Price per Head Bookie website. Just click on Blog Broadcasts on the AWeber dashboard and proceed with the necessary set up process.
