How to Become a Bookie


If you have been brainstorming about new ways of getting more money, bookmaking is certainly one of the best options out there, and if you want to know how to become a bookie, the information provided below will make it easier for you to get started.

What is a Bookie?

A bookmaker is a person that takes wagers on sporting events, and he either collects winnings or needs to pay to those that won their bets. The bookie uses spread betting in order to diminish the risk of losing while still providing his customers with enough chances to win.

Getting Clients:

Socializing is probably the most important part of the business as that is how you will be getting your customers. You can start small by spreading the word between your friends and family members. Then you can visit local bars (especially those where there are always games showing in the TV screens) and if you are in college, you can talk to people around campus. Just make sure to be as discreet as possible and tell about your business only to those people that you are sure will be interested on sports betting or those whom already have a gambling history.

Pay per Head:

More than a decade ago, the Pay per Head industry was born, and its emergence changed the way in which bookies used to run their businesses for good. Thanks to the services provided by PPH companies, running a bookmaking operation is easier than ever as bookies don’t need to be in constant contact with their clients since the price per head provider is in charge of most of the work.

Offshore Outsourcing:

A top PPH company counts with an offshore call center that is fully equipped with modern telecommunications technology and the right human talent, including line movers, experienced management, support staff and skilled clerks.

When a bookmaker handles his wagering operation to one of these companies, the personnel located at the call center will be the one providing the wagering lines and taking all the bets, charging a weekly fee to the bookie for such service. And since there are many US restrictions and laws on sports wagering, choosing to do businesses with an offshore PPH company is also a must-do for a bookie since it prevents any possible legal hassles.

Web presence:

When you are recruiting new clients, one of the best ways to get their attention is telling them about your online service, which they will be able to use once they start betting with you. Some people are worried about gambling over the internet because Uncle Sam is going to tax their gambling expenses and winning, but they can avoid that by betting with you because once they pay you in cash, you can just contact your Pay per Head Company and tell them to increase the credit of your client, or you can do it yourself by accessing your personal data base of clients via the bookmaking software provided by the PPH establishment.

Bookie Software:

In order to keep an eye on the overall picture of your wagering operation, Price per Head offers its clients access to its state-of-the-art software, which the bookmaker can use to monitor the betting activity of each one of his clients, so you will always be able to put restrictions or block accounts, set betting limits and much more.

For more information on how to use it, you can check our video tutorials.

Bookmaking mathematics

Bookmaking is the art of laying wagers on all possible outcomes of a determined sporting event. The bookie makes his money independently of the final outcome of the event by adjusting the true odds in order to ensure a profit.

The odds provided for a given sporting event can be fixed, or they can vary between the time the betting line was placed and the actual starting time of the event.

Recommended Readings

These are a few links we consider as important reads for any person with an interest in becoming a bookmaker:

Bookie Glossary

Booking Parlays

How to Bet Propositions

How to Bet with Reduced Juice

How to Play Half Time Bets

How to Play Please Bets

How to Bet on Horses: Part 1 / Part 2

As you can see, in order to start a successful bookmaking operation you really don’t need to be a professional line mover or possess outstanding client-attention skills as the PPH Company is going to do most of the work for you, so how about giving it a try!

The first step was reading this article and getting interested, and the second is to contact Price per Head at 1-888-774-7467 and talk to our management staff in order to get started!


Michael Hill is an avid sports fan and a sports writer who has been in the betting and price per head industry for years. Michael writes about his experience and offers tips for other aspiring entrepreneurs who wish to make a living with sports bookmaking.

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