Promoting your new Bookie Price per Head Services site is essential if you want to attract more prospective customers to your pages.
In order to do so, you can make use of paid search marketing, and here is some general information that can give you a better idea of what this online business practice is.
Paid search marketing is not the same as SEO (search engine optimization), but they can indeed work together.
PSM consists of placing ads related to your Bookie Price per Head Services website on the SERPs (search engine results pages) while SEO consists of trying to promote your pages in an organic way (the content that the big search engines like Google finds most relevant to a given search made by a browser).
When you work with SEO, you are trying to get the pages of your Bookie Price per Head Services site to appear more trustful for users, but you can also complement this practice by adding an extra one that can also get your listing on a SERP: you can pay for an ad.
Shortcut: In fact, paid search marketing is a fail-proof method that serves as a shortcut to become visible in the SERPs right away and without having to wait for your SEO efforts to pay, which might take a while depending on the kind of keyword terms that you are trying to hit.
Pay per Click
Pay per Click, also known as PPC is definitely the most common model for online ads. PPC refers to the practice of paying the giant search engines every time a person clicks on a given ad.
When a browser hits a pay per click ad, he or she will be redirected to a given page located on the advertiser’s bookmaking Price per Head Services website, which was previously chosen by the advertiser himself (this differs from organic results, where the engines are the ones that selects the pages they believe are more appropriate).
Location and Labeling: Although organic results for your Bookie Pay per Head Services website are more reliable to the eyes of most online browsers, paid ones have also a big advantage: they appear at the top of the SERPs (or also on the right side).
Despite this, people that click on paid ads know that they are not dealing with organic pages because paid ads are labeled as either Sponsored Links, Ads, Paid Listings, Featured Listings and Sponsored Listings.
PPC alternates between the top 1, 2 or 3 advertisers for a given keyword term so their respective ads can appear at the top of a SERP, and the rest of paid advertising is shown on the right side of the screen.
Complementing SEO with PSM
It is definitely a great idea to utilize paid search marketing additionally to your search engine optimization work and as part of a big overall strategy.
For example, you can start a pay per click campaign specifically for the landing page of your Bookie Price per Head Services website, using different variations of keyword terms and setting individual ads for each one of them.
By doing this, you can verify the traffic that you received for each keyword term. This is not only important because of the numbers obtained, but also because you have the chance to track accurately which keywords are better for conversions, and then you can use this data in order to complement the work that you are already doing related to SEO on your Bookie Services website.
Remember that the goal of a PPC campaign is to generate a positive ROI or return on investment, and PPC data is truly relevant in order to implement a more profitable SEO campaign since it provides instant feedback.