If you really want to make it as a bookie pay per head entrepreneur, doubtless you need to know your clients. After all, at the end of the day, your online marketing and search engine optimization strategies are all about connecting with your current and prospective customers.
The first step that you can take in order to get a better idea of who the customers of your bookie business are is to create client avatars.
If you aren’t familiar with the concept of avatars, they are an embodiment of your standard client base. This is truly an approach that allows you to know all you have to know about a possible client, including:
The Data You Need and Where You can Find It
There are a variety of resources that can be used in order to collect information that can help you to get to know your clients better, and here are the two top ones:
Existing Client Data: If you’ve been running a bookie Price per Head Services operation for a while, the good news is that you already may have a good variety of data on the type of players that you need to target in the future.
Conversations with Players: Apart from studying your own data base of clients, you can also talk to them directly. This gives you a great opportunity to see what’s actually in their minds about your bookie pay per head solutions business.
They can point out what they like about your bookmaking services and can also tell you about the areas in which they believe you can improve.
With such insights at hand, you can get a much better idea about how to serve your audience more properly.
3 Pillars of SEO
Another way to think about your prospective clients is to focus your attention on the 3 pillars of SEO.
Content: When you write for your bookie website, you need to keep in mind that you are writing for prospective clients, so the topics of your content should be relevant to their needs and desires.
And of course, you also need to use language that you consider appropriate for your targeted audience.
By researching material for the content of your bookie site and writing using the proper style, you are certainly on the right track.
Working out your content this way is great because it allows you to be more accurate when it comes to offering possible clients the type of information that they are looking for so they can take the decision of becoming part of your bookmaking portfolio.
Social Media Marketing: Researching social media allows you to find out what are the right networking sites in which you need to be active and what kind of tone you need to use in order to connect with players in a better way.
Links: When you know who your targeted audience is, you are able to focus your outreach efforts and content to the websites which they trust and visit the most.