Taking the decision of becoming a price per head bookie can improve your life considerably, both economically and personally, but in order to have the chance of growing and remain successful; there are a few principles that must be addressed.
When you offer a unique product that is different than the one from your bookmaking competitors, you really don’t have competitors at all.
With that in mind, think of possible business strategies that can work with your current and prospective clients and continue to utilize the methods that are working for you and discard the rest. The important thing is to try to not appear as just one more of the bunch.
Keep Close To Your Clients
Once you decided to start using pay per head solutions, you certainly stopped having as much contact with your clients as you used to, and although that is great because you don’t have to take wagers yourself any longer, it is advisable that you remain close to your clients, so they always be aware that though you are writing their betting tickets, you are still their Sports Betting bookie.
Learn Interpersonal Skills
If you are the kind of bookie that is great with numbers but that is really not very good with people, we recommend you to take some lessons on how to interact with others as this is a talent that you will really need if you want to make new clients.
Players prefer to deal with agents that seem confident, and learning how to communicate better will certainly help you to be perceived as a reliable bookmaking entrepreneur.
When it Comes to Marketing, Go Modern
Talking to prospective clients on the street can be considered a more tradicional marketing approach, but nowadays it is essential to also have a good web presence.
For this reason, you should open accounts in key social media sites such as Facebook and Twitter, and if you are the kind of bookie that is camera-shy, it is also a good idea that you create your own YouTube channel in order to uploaded videos made by you (you can give your predictions for future games for example).
If you are a good writer, you can also start doing some guest posting on gambling blogs for example in order to gain some recognition within the online version of the industry. This will certainly help a lot with your reputation as a professional bookie.
Believe that You Already Made It
In order to motivate yourself to get to where you want to be in terms of your professional career as an agent, you must have the right mindset, and that means to believe that you are already a successful bookie, even though that’s not real yet.
If you do the contrary and think that you are destined to fail, then the world will certainly conspire to make it true for you.
Invest Your Profits to Gain Some More
If your betting operation is currently doing well, you should consider putting some of your well-earned cash into some tactics that can help you be more prosperous.
For example, if there is a player that is wealthy and ready to place some big bets but he’s really not sure about switching his sportsbook account for a space in your bookmaking portfolio, then try to pamper such client with gifts and even a nice trip to an exotic place in order to gain his trust. Do some brainstorming and get some ideas about how can you invest your cash marketing-wise.
What is Currently Making Your Business Grow?
If success is currently synonym with your business, there are certainly some key areas of your betting operation that are working better than others. For this reason, do some thinking about what you have done during the past few months that is helping your business grow and focus on those from now on.
Maybe you ran a nice ad campaign in Facebook that resulted in many visits to your profile and you made a few clients as a result of that? Try to spot those key areas yourself.