When you acquire a brand new customer for your bookie price per head services business, your next mission is to manage to retain it.
Here is some useful information related to customer retention that can come handy in order to keep your current clients in your bookmaking portfolio.
Superior Customer Service
Remember: Without players, you really don’t have a bookie pay per head business.
For this reason, it is key that you always provide superior customer service. If a client is not happy, he knows that he has other options and can opt for taking his sports betting action somewhere else.
This is of course the worst case scenario for your bookie price per head operation, and one that you should avoid at all costs.
It is important to point out that even though you might think that you are currently providing the best customer attention, your players are ultimately the ones that can tell you if that is the case or not.
If you really want to know what kind of customer service you are delivering, your best bet is to get direct feedback from your clients.
They can tell you if they are happy with the attention they are getting or if they feel dissatisfied in a certain way.
Once you have gathered enough feedback, make sure that you make the necessary changes in order to keep your clients with a big smile on their faces at all times.
Avoid the Damage Done Scenario
Once a client of your price per head sportsbook business has realized that he is receiving poor customer service, it will be quite difficult to change his mind because the damage is done.
What is worst, once a client decides to leave your bookie operation, it is likely that he will comment about his experience with friends, family members and on social media.
These negative comments can really harm your reputation, especially online, where this feedback is going to remain for good.
By doing as much as you can in order to avoid getting to the “damage done” scenario, you will be able to keep your bookie influence and notoriety intact.
Causes of Customer Dissatisfaction
Deception: If you advertise something, and deliver something different, people are not going to trust you, and they will feel that you deceived them.
Deception is indeed one of the top causes why players decide to stop playing with a given bookie pay per head solutions provider.
For this reason, make sure that what you offer always matches what you are actually able to offer.
Rudeness: Being rude with your players is definitely not the way to go.
Sure, you might have some clients that require some extra patience, and sometimes you might not be in the mood to be the kind of friendly bookmaker that you want to be.
However, you should always strive to be as polite and professional as you can with your clients.
Incompetency: Players certainly don’t want to deal with an incompetent bookie. If you feel that you are lacking in a given area, try to study and master it as much as possible.
You really want to avoid having your clients to tell you that they feel that you lack experience or that you really don’t know what you are doing.
Again, when a player feels that he is not receiving the kind of service that he is expecting he will tell others about it, and the name of your business will suffer the consequences.
Inflexibility: You should certainly work with a set of rules, but you should also be flexible about those rules when a given case requires it.
Players don’t want to be told that you can’t do something because your inflexible rules don’t allow it.
Instead, keep an open mind, and try to be as helpful as you can, even when that means to break some rules from time to time.