Bookie Tips: How to Work with Cold Calls
Cold calling can be used by bookie entrepreneurs in order to add more customers to their sportsbook portfolios, or to also get funds from investors. Here is some related information that can help.
Bookie Tips: Cold Calls Shouldn’t Be Cold
Just because you are making cold calls to prospective investors or clients of your bookie company, these shouldn’t really be “cold” per se.
By this I mean that you must know as much as you can about the person that you are trying to reach before you even dial his number.
For example, since you are a bookie that is looking to sell your sports betting services, it will be a waste of time to cold call people that doesn’t even have a betting history.
It is, indeed, imperative that you cold call only individuals whom have placed bets in the past, or whom at least are fond of playing casino games.
This may require some research on your part, but at the end, you will be satisfied when making your cold calls because you’ll know that you are targeting the right people.
If you are a savvy bookie entrepreneur, you must be aware of the fact that this is the best way to proceed when trying to get conversions for your bookmaking business when using cold calls as the approaching method.
Actually, there is really no excuse for being unprepared when cold calling as there is currently a plethora of informative resources that can be used in order to gather the data that you need in order to get the best possible results.
Going the extra mile by acquiring the necessary information in order to make cold calls will definitely help you to position yourself better than other bookie entrepreneurs who don’t even bother to do so.
When cold calling, a good technique that can be used in order to establish rapport with prospective clients or investors is to avoid focusing on your sportsbook solutions; instead, focus on the vital data that your research has provided you with.
For example, if you researched a given player and found out that he has a history of playing slots at different online casinos, you can let the person who you’re talking to that you are aware of this information, and that you are willing to offer him an even better deal.
When acting this way, you will definitely earn the trust of the other party, and you will also spark the individual’s interest in what your bookie company has to offer.
Remember, the likelihood of you closing a deal is fully linked to how well prepared you are when making a cold call. So, before you even pick up the phone, take the necessary time in order to ensure that you know as much as possible about the other party.