How to Run a Bookie Operation: Free Advice, Instant Success

If you want to learn how to run a bookie operation, you’re in the right place. Here we are going to provide you with some free advice

How to Run a Bookie Operation: Free Advice, Instant Success
How to Run a Bookie Operation: Free Advice, Instant Success

that we hope can help you move in the right direction to achieve instant success.


How to Run a Bookie Operation: What You’ll Need

In order to learn how to run a bookie operation, you should be aware of the things that are must-haves:



Without cash, it is impossible for you to even consider starting a pay per head sportsbook software operation. The reason is because players might get lucky on your first couple of weeks as a top bookmaker; and you definitely need to have some cash at hand in order to cover for this possible scenario.

The very least you can do is to start your sports betting and gaming operation with the maximum amount of cash you’re going to allow your customers to win during a given week.

This way, you have just enough money to cover your needs. And, as soon as you start making some revenue, you can just pay your clients from those profits; and keep the rest for yourself.

This means that each time you make more cash for yourself; while keeping your name clean by paying winning players each and every time; no exception.


Where to Get the Startup Funds?

Now that you know why having some startup cash is essential for your success as a top bookmaker, the next step into learning how to run a bookie operation is to actually get those necessary funds. Here are some of the best ways:


Your Own Cash

If you’ve been saving for a while and have the cash that you consider necessary to start your bookmaking and casino business; then that’s the best way to go!

You really don’t want to go to external sources if you actually happen to have the cash in the bank!

Now, if that is not the case, and you still want to start running your own sports betting and gaming business; then there are other alternatives to get the necessary funds.


Family or Friends

The next best alternative is find a family member or a friend that is willing to help you.

You can just borrow the money and repay it at a later time. Or, alternatively, you can bring in the person as a business partner.

This is a particularly good idea if the individual you are requesting the cash from happens to be fond of sports betting and gambling.

In such case, it will be even easier for you to add new customers to your bookmaking portfolio because by adding your family member/friend as a business partner, you are also bringing his contacts with him. And the more contacts, the better your chances of signing up more and more players.



Now, if nobody close to you is able to get you the money you need, there is still another alternative. And that is to ask an investor or partner for it.

There are many individuals out there that are willing to invest in you. And they can do it either for a monetary compensation, or for a partnership deal.

If you are the kind of person that really can’t stand to work with others, getting a partner is just not for you.

On the other hand, if you’re an individual that can get a lot with everybody just fine and are also a great team player; then finding and working with a partner is right your alley.

When looking for the right investor, you need to consider the advantages and disadvantages. And you also need to pay attention to the reputation of the person.

So, if the investor has a clean record of keeping his word in terms of percentages, etc; then everything is good.

What you need to take into consideration when borrowing money from someone that is not close to you is that this is a business transaction.

And for that reason, you want to get the best possible deal you can get. So, make sure that you can really agree on all factors before accepting the money from the investor in your hands.


Pay per Head Sportsbook Services

After getting the cash you need, the very next thing you should do in the process of learning how to run a bookie operation is to sign up for a membership with a pph shop.

A pay per head company offers you sportsbook and online casino data management services for your customers. Allowing you to focus on growing up your business by acquiring more players for your bookmaking portfolio.

Without the services of a pay per head sportsbook, chances are that you won’t count with the tools that can allow you to compete against other sports betting agents.

So, associating yourself with the right pph shop is crucial. And, when searching for the best price per head operator, consider the following:


The Human Talent

You want to work with a price per head shop that counts with experienced and skilled individuals.

Another thing you should be looking for is for are multi-language services.

Although most of your customers are able to speak english, you will likely get the opportunity of bringing a big player from time to time; that speaks either chinese or spanish.

And, this is the main reason why you want to work with a multilingual pay per head sportsbook services provider.

Otherwise you will never have the opportunity of signing up foreign players; and this factor alone can limit your business considerably.


Their Sportsbook Software and Infrastructure

As a person that is trying to figure out how to run a bookie operation successfully, it is also important to understand why outstanding sportsbook software and infrastructure are so relevant.


Sportsbook Software

You want the bookmaking software that you get to be very user friendly; and you should also be looking for a product that offers you a large diversity of information.

In other words, you want to count with as many bookie reports as possible in order to study your wagering and gambling business in a better way.



The most important thing for you as a top bookmaker, apart from having a good reputation for always paying on time; is to guarantee your sports betting and casino players that they won’t ever experience any down times.

If players are trying to place a bet, and they can’t do it because nobody answers the phone; or because the sports betting website is down; they will just start looking for a different bookmaking agent.

So, making sure that your customers can ALWAYS place their bets and play their casino games; without any kind of interruptions or hassles, is more than necessary.


Needless to say, if you’re able to find the necessary cash; and can secure a good deal with a top pay per head sportsbook, learning how to run a bookie operation won’t be a problem for you.

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