Effective Marketing Ideas Every Bookie Can Use
As a pay per head bookie, you have a wide variety of options when it comes to promote your betting operation, and here are some of the ones we believe can really help out agents with either small or large wagering portfolios.
Bookie Tips: Start your own Blog
When you decide to start your own price per head bookie blog, you are immediately taking a step forward towards bringing more credibility to your betting business, though it you really want it to work, you need to make sure that the content that you are creating will catch the interest of prospective clients.
Be Active on Online Betting Forums
When you keep a good name for yourself on online betting forums, you are most likely increasing your chances of getting some new clients because most of such sites are frequented by players.
Try to really become part of the forum community by offering your handicapping expertise for free and also try to post comments on topics created by others in order to appear more credible in the eyes of the community members.
Expand your Professional Network
It is always important that you are constantly trying to expand your professional network, both online and person-to-person. Create an account at Facebook and LinkedIn and try to get as close as possible with people that is related to the bookmaking industry.
Also, try to befriend people such as sports bar owners and similar places where bettors hang out a lot and try to make them your partners.
The important thing is that you are constantly expanding your network that can get you some future business deal and that will also help you to enhance your professional bookie image.
Get your own Business Cards
When you’re out on the street, no matter if you are trying to get clients or not, chances are that you will find people who places wagers, especially if you are at a sports bar or a stadium. For that reason, it is always important that you carry with you some business cards as they have proven to be more effective than simply passing on your phone number in a piece of paper.
Create your Own Package Deals
Just like you got a package deal with a top pph shop, you can also create your own deals for your clients. You can, for example, offer a deal that involves a certain amount of free bets every month or one that includes special credit or one that includes some free points on a determined number of wagers every week.
What you really need to do is to make your bookie business more appealing to new clients, and the examples of deals such as the ones shown above can really make the difference.
Treat your Sub-Agents with Professionalism
Since sub-agents are the source of part of your weekly income, you need to treat such people with respect and be professional towards them at all times. The more that a sub-agent likes you, the more you will prevent him/her from leaving you to work with another bookie.
You can even offer your sub-agents some monetary incentives such as a determined percentage related to the total amount of cash they are able to bring to your business every single week. When a sub-agent is motivated, he or she will certainly take their partnership with you more seriously and will push themselves to get more clients.
Offer Incentives to your own Clients
A happy player will likely spread the word around about your business among their closest peers, and you can increase their appreciation for your bookie Sports Betting operation by offering them an incentive (either cash or a special deal on their wagering action) that will persuade them to speak well about your business on a more frequent basis.