In most sports betting and gaming operations, the price per head service and sales departments are managed separately.
In reality, these two depts. are quite interrelated. For example, if someone at the sales dep. makes a promise that the bookmaking company is not going to able to fulfil, the price per head service reputation is harmed.
The same happens when someone at the price per head service department is not able to support a player or a gambler adequately after a sale is made.
To be able to understand the connections between price per head service and sales is vital.
Since you can get overwhelmed by the tasks related to your job as a pay per head sportsbook bookie, to communicate, and establish relationships with your clients is often overlooked.
Here are five techniques that can help you create more rapport, and make sales a more efficient task.
Technique 1: Getting the Clients’ Attention
This may come as a bucket of cold water to you, but your clients not always pay attention to what to have to say to them.
Or, even if they are paying some attention, they don’t seem very excited about what they are hearing.
This is exactly the reason why it is so important to start a conversation that involves sales, with an attention-grabbing comment.
If you want to start your sales pitch with a question, you can do it about:
Technique 2: Asking Questions
When you ask a question, you are basically opening a door. When you ask a person that you consider as a prospective client, a question, you are definitely inviting that individual to a conversation.
And, if you are able to listen closely, the player or gambler is going to tell you exactly what his wagering or gambling needs and concerns are.
This is exactly how you can find out more about your clients. And, when asking a question to a prospective customer of your pay per head service bookie operation, make sure to use an open-ended one.
However, if you feel that the tone of the conversation is going sideways, mainly to unproductive areas, it is necessary for you to lasso the client back on track by asking a close-ended question.
Open-ended questions: These questions start with the words:
Close-ended questions: These are questions that evoke one-word answers. They usually begin with the words:
Technique 3: Making Benefit Statements
As the word implies, when you make a benefit statement, you are letting the clients of your pay per head sportsbook software company know what your price per head service will do for them.
Sometimes you can fall in the trap of spending too much time telling a prospective client about the features of you sports betting and gaming solutions, and fail to go the extra mile by telling them about the BENEFITS of the features you are promoting.
A benefit statement can also help you connect better with a potential customer by showing an interest in him or her specifically.
Technique 4: Backtracking
This is a technique that comes with 2 main purposes:
Backtracking is also known as active listening, and it involves paraphrasing what your clients are saying, and then repeating it back to them.
This is a technique that is well appreciated by customers because it allows them to be heard and understood.
Technique 5: Bridging
Part of the challenge of selling your bookie pay per head service to players and gamblers is to possess a good balance between call efficiency, and good listening skills.
It is often the case that a prospective client can get bored with a long speech after the point has been made. This is obviously quite inefficient.
Instead, you can use bridging, which is a 3-part technique that allows you to politely take the sales conversation in the direction you find as the most appropriate.
Of course, you need to be polite when you do it. So, the best way to go about it is to wait for the prospective client to take a breath. That is exactly the time when you seize the moment to make your carefully planned interruption.
Bridging is definitely a great tool for you as a price per head service bookie because it allows you to move forward during a conversation when the other party is hung up on a diversion.