Offering your bookmaking price per head services on the web is not only an advantage, it is actually a necessity if you want to become the top local bookie from your area. There are different ways of promoting your pay per head betting operation online, let’s see a few of them.
Bookmaking Business: Create an Entertainment Site
You can create a website that will be mostly devoted to content that will get the attention of possible clients.
Your main page will have to be clean of any advertisements concerning your betting operation as your mission will be to try to get the attention of players with engaging, up-to-date stories on sports, the gambling world, and other topics of that nature.
When running this kind of site you will certainly get a lot of traffic, but only a percentage of your visitors will become your clients, therefore, you need to try to be very subtle when promoting your services.
We recommend you to create subpages dedicated to sell your bookmaking operation in the background of your site and to be conservative when it comes to put ads concerning your business on the rest of your entertainment portal.
Host a Live Event
If you already have the emails of some of your frequent bookmaking site visitors or if you simply have your smartphone full of contacts related to your betting business, then you can invite everybody to ongoing VIP-style online live events where you’ll offer your expertise on upcoming games and similar subjects.
If you are an expert at game predictions but you feel camera shy, then you can partner with someone to help you make your videos. Even better, if you have a good budget for your bookie business, then you can even invite some special guests for your live events from time to time in order to make them even more popular.
Having access to a service like this will certainly turn you into a more concerned and enthusiastic bookmaking agent in the eyes of your players.
Launch Your Own Guerrilla Campaign!
A guerrilla campaign can take some time to develop, but it will pay up with some good results if you put up a constant effort when it comes to visiting Sports Betting forums, message boards ad blogs in order to spread the information about your bookmaking solutions.
Offer Podcasts on Your Site
Hosting a live event full of predictions previous to an important sporting event is beneficial for current clients, but when it comes to attracting new players, you can also get them hooked by uploading your previous live events on your site in the form of podcasts.
Since you want to attract more customers with your podcasts but you don’t want to give out your predictions to all of your site visitors, you can upload the videos to the web once the sporting events for which you created the live events are over.
This way you can ask people to join your mailing list if they want to be invited to your next live event, which will help you to gather the personal email address of people that might turn into players in the future.
Acquire Strategic Web Partners
If you are running a bookmaking business, you might want to get your ad on an sports-oriented site, and the owner of the latter website might also like to do the same on yours as both share the same kind of targeted audience.
For this reason, it is quite important that you befriend the owners of sites which are frequently visited by players and then try to make them partners.
The more popular the sports site for example, the more exposure your ads will have, so the more chances of getting new clients. You can work out a deal with the owner of a popular niche site that might be based on a commission for new clients.