We have been talking about how social media helps bookies to grow their business in our previous article and it is certainly an important marketing measure in the 21st century. In the meantime, let’s do not forget that email marketing is also a crucial part of marketing strategy. You may wonder: Does email marketing still work? The answer is definitely a yes. Although emails marketing has been around for a long time, it continues evolving and manages to remain effective and becomes more popular than ever.
Actually, using emails is a great method to market your business, service and products because not all Internet users feel necessary to have a social media account. According to some research results collected by Snov.io and Optinmonster, 92% of online adults use emails, 72% of them prefer email as their main communication channel for business, 58% of users check emails before checking out social media or news, and 21% of sent emails are opened within the first hour of delivery. In addition, people check emails all the time while watching TV, in bed, in line, on vacations, and marketing emails even influence the buying decision of 50.7% of customers. This definitely shows the high potential of email marketing and its effectiveness.
Although social media is exceedingly popular in these days, most businesses still get a higher return on investment in email marketing including bookie business. Why email marketing is indispensable for bookie business? Here are some benefits of email marketing that you should know:
Tend to be less expensive
You don’t need to spend extra money like daily social media ads to make your business more visible. Which is a lot of money to run a marketing campaign though ads on a long term basis. Instead, you simply invest a little money to get the email marketing software and it can program to send the emails periodically and automatically for you.
Easily target customers
In addition, email marketing allows you to run exclusive campaigns. For example, you can design separate branding for the emails and focus on the contents that you want some specific customers to see. As a result, you are able to target different types of customers with their best interest and engage more.
Increase customers’ interest and satisfaction
Make sure that you include more in-depth, richer and valuable contents into your emails. Here are some examples of content that emails can lead marketing to another level. Content like Newsletter, Promotions, Videos, Tips, Interviews or Game analysis can successfully make your customers follow your business and even increase their interest. Without a doubt, this is how email marketing shows the huge influence to bookie business. Besides, the correct email marketing can even make your customers feel special and appreciated from its directed communication.
Now you know how important email marketing keeps customers engaged to bookie business. But, for long term business engagement, you still need some extra assistance from a trustful tool. In this case, a Pay Per Head software is your best choice. So, your next step is to join Price Per Head today and start to make your bookie business a biggest hit ever.