How Social Media Helps Bookies Grow Business?

Nowadays, the technology revolution has made online betting more accessible than ever and sports betting has even become one of the fastest growing industries in the world. In this case, anyone with a smartphone has the opportunity to place bet on a multitude of sport games and events with ease. Players can place bets from home or anywhere comfortable at any time they feel like to. Therefore, in order to target customers from such a sports betting environment, online marketing strategies play an essential role. To be more specific, how we need to win new players and retain existing ones is to work on social media advertising. People tend to spend a lot of time on social media while using their smart phones, and this is exactly the moment we want to catch their attention. Now, let’s take a look on how social media helps bookies grow their business.


Social media like Facebook, Instagram and Twitter has become the most popular way for individuals to communicate with others. Bookies can choose either to send direct message to an individual or small group, or to post information onto their pages. In other words, social media allows bookies to maintain engagement with their products and also inform their players right away about the odds and upcoming matches. And eventually, they will be more impressed and satisfied with such high professional update service. 

Specific target

Bookies are able to use social media as their marketing tool to target specific clientele. Making your clients like you more is to send the information to suit their taste. For example, it would be a great idea to promote something about NFL events or news if players are into this type of games. With the help of social media, you can easily get closer to your customers and turn them into loyal ones and then grow your bookie business faster.

Fast advertisment

Millions of people are involved with social media and use it most of time in their daily lives. It certainly enables a range of possibilities that gamblers and gambling operators interact and content communicate with gambling. Besides, the proliferation of social media has even allowed communities of people with same interest to propagate. As a result, groups of people who are interested in gambling discuss the related topics and share the experience with others. This can lead to a successful fast advertisement and effectively increase the popularity of gambling business.

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Effective Ways To Grow Your Bookie Business

Since we have already gone through the basics about how to start out the bookie business, now it’s time to move on to the next step — How to grow your bookie business? Actually, to be able to succeed in bookie business today, you need to be flexible and have a good organizational skills. Therefore, as experts in this Pay Per Head industry, we want to teach you some effective ways to help you grow your bookie business. Continue reading this article and you will find pretty easy to double your business profits and keep away from going stagnant.

Study your competition

There are always competitions for any kind of business, so don’t be afraid to have some around your business. On the contrary, you should study those successful bookies and learn from their success. Through this way, you will be able to compare your operation with others and comes out some strategies to improve the business and work on the weaknesses. In addition, you will also learn about the right target market from your competitors as a reference.

Set up goals

To be successful in a bookie business, it’s essential to set up achievable short- and long-term goals as primary key action. Start to plan the goals based on a reasonable time frame to suit your need. And then, you should constantly review how the progress is going with these goals and keep up with them to ensure that you are on the right track.

Create to-do list and do record keeping

Creating a to-do list can help you complete the plans in a high efficient manner. This is because now you won’t forget to complete some important tasks which may be essential and survival for your bookie business. In addition, doing record keeping for business will help it functioning smoothly and also enable you to plan with time to overcome any future risks. 

Provide better service

Never forget that providing a better service is the key to business success. This is when you should wisely choose the correct Pay Per Head service to partner with in order to provide the best betting options, service, features to your players. Thus, you are able to keep good customers with your sportsbook and they will also recommend you to their friends as a win-win situation. 

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How To Increase The Number Of Players

Most of the case, bookies begin to look for the customers from people within their own social circle. In other words, it could probably limit the amount of players that they can recruit for their business. Eventually, this will become a big challenge to get more players if they don’t know the correct way. Are you facing the same trouble worrying about how to expand your business? Here we got the good news for you! This article is precisely prepared for you to learn how to efficiently increase the number of players in order to grow your bookie business successfully. 

Build a good reputation

First of all, you will need to build a good reputation for your bookie business. How can you create a positive business image? In this case, you should start with providing an easy-to-use betting website full of diverse betting options and games just like offers. Besides, it’s essential that you always need to pay your winning players full on time in order to maintain the satisfaction of your customers. Eventually, the power of word of mouth will automatically helps you to spread how good your bookie service is and more people will come to bet with you. After then, you will be able to not only retain the good customers, but also get new customers through word of mouth.

Referrals are the key to move the business

Secondly, you need more referrals to move the business forwards. Actually, it is the best marketing tool that you can take the advantages after setting the reliability of the business. The referral business is just like rolling the snow ball because your friends have friends of their own and more of these people can be interested in sports betting as well. Therefore, you can offer your loyal players some free play bonus or credits as rewards to increase the chances of being referred.

Actively visit social or casual business setting

Besides of those mentioned methods above, you also need to actively visit some social or casual business setting to increase the opportunity of meeting more people. For instance, some places like sports bars, clubs, stadium or conferences could be good points of encounters to advertise your business and meet more bettors.

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How Price Per Head Software Solution Helps Your Bookie Business

Manually taking bets is no longer an efficient way to handle a book since technology has opened the doors for world-wide business operation. However, if you haven’t found the correct means to run your bookmaking business, you will still quickly start losing customers and this will lead to the end of your bookmaking career. In fact, there is one way to guarantee your bookie business running smoothly and you can definitely benefit from using it. Such amazing method is to use Price Per Head software to manage your bookie business! Let’s take a look on how this software solution can actually help your bookie business to grow successfully.

Keep your business secure and protect the privacy

Price Per Head has invested a great amount of money on building their website with the top advanced technology and using the best software. Their security features can guarantee both bookie agents and players a safe environment for betting and also protect all customers’ data. Therefore, you can stop worrying about that someone might steal your business’ information, and you will be able to provide your players the greatest service you got. 

Manage the business easier and offer diverse betting options

Price Per Head software offers a user-friendly interface which allows you to manage the business easier. You can handle dozens of sports events and hundreds of bets all at the same time because the system can automatically record and grade the bets during and after gamer for you. By using the bookie software, you can also offer different betting options such as teasers, parlays, live betting and so much more. As a result, the more action you are able to take the more profits you will generate.

Minimize the business risks

The big advantage of using Pay Per Head software is that it gives you a real-time visibility into every detail of your business. For example, with this bookie software, you can use its reporting tools to gather key data to identity any area for improvement. In addition, you’ll be able to catch any suspicious patterns or trends at the right moment and minimize the risks to harm your business.

Have a non-sleep and profitable Sportsbook

Price Per Head provides a 24/7 365 days-a-year professional customer support team with excellence to take care of the bets for you. Which means that your Sportsbook is open around the clock and your player even the ones across the world can place the bets whenever they want. As a matter of fact, bookie software can effectively help you grow your business easier because now you are able to dedicate more of your time on finding more players to further increase your revenues.