If you want to know What is a Bookmaker, you’re probably trying to start your own sports betting and gaming operation.
If that’s the case, your best bet is to sign up with a reputable overseas Pay per Head solutions provider.
This PPH offshore services company can give you the tools your wagering and gambling operation needs to become successful.
This includes bookie software, and also access to online and phone betting for players.
What is a Bookmaker: Quick explanation
Learning about What is a Bookmaker also involves getting information on the basic concepts related to being an agent.
Let’s start by explaining what a bookmaking agent is:
A bookie is someone who takes the wagering action of players; in exchange for a “juice” or small commission.
And, an agent also obtains larger profits when players lose their bets.
But, when players win, the agent is forced to pay each and every single time.
If the bookie fails to pay, the bad word of mouth can spread like a wild fire.
And that can be harmful for the image of the agent.
So, paying winners up, without exception; is certainly one of the secrets of successful sports betting and gaming agents.
Also, a modern agent doesn’t need to take manual bets; as he uses sportsbook software from a top PPH Shop to run his business.
What is a Bookmaker: Learning
Now, if you want to know What is a Bookmaker, you also need to understand what knowledge must be acquired by an agent.
These are the areas a bookie should master as much as possible to have the most chances of attaining success:
- Everything related to wagering and gambling
- Pay per Head services
If you’re in the process of learning What is a Bookmaker, everything starts by acquiring knowledge on sports.
This means that you should learn as much as you can on every single sport, focusing on the ones linked to the top American leagues.
So, you should actually focus on American football, basketball, baseball, and hockey.
Although you can also take the time to learn everything about soccer; as this is a sport on which Europeans wager a lot.
Now, you must learn as much as possible about every team, and every player.
Make sure to verify what’s the status of each team:
- Is the team coming from a good or bad previous season?
- Are the players that are considered the difference-makers from last season still on the team?
- What are the current best players on the team, what are the worst, and what are the top prospects?
- And also, wha the current injured players are?
Learning about all this can really give you a good idea about the current status of the teams players bet on.
And that can really help you gain an edge over your clients, even those considered “wiseguys”.
Note: a wiseguy is a bettor who really knows what he’s doing, and usually wins big.
Everything related to wagering and gambling
Someone who’s learning about What is a Bookmaker should also focus on acquiring knowledge on everything related to sports betting and gaming.
As a bookie, you should learn all the different wagering types. For both sports, and horse racing events.
And, you should also take the time to learn about the different casino games, including PPH Poker.
Focus on the mechanics of each game.
And don’t forget to learn as much as possible about how to avoid taking wiseguys as customers.
As mentioned above, a wiseguy is a person that doesn’t place bets or play casino games for fun, but as a profession.
This means that a wiseguy will do everything he can to squeeze the most cash out of a sports betting and gaming operation.
And it’s precisely for that reason that agents must figure out the standard players, from those whom can break their businesses.
Learning about What is a Bookmaker also involves acquiring knowledge on sales.
As a bookie, you should ALWAYS be selling your wagering and gambling operation to others.
This means that every single person out there is a potential future client.
With that said, if you don’t know how to sell your business to other people; you may lose the opportunity of closing on many prospects.
And that’s something you can easily avoid by knowing what to say, and how to behave; when in the presence of a prospective new customer.
You can start by getting as many books on sales as you can.
Visit amazon, or go to your local library, and start reading ASAP!
It’s also a good idea to get the help of a mentor.
If you know someone that’s very good at sales, or even good at promoting himself to others; then that’s the type of person that you should get training from.
Now, if a professional salesman accept to help you, make sure to become as good a student as you can possibly be.
And the reason for that is because you don’t want to waste your time, or the time of your mentor.
Pay per Head services
Last but not least, if you’re learning about What is a Bookmaker, you also need to know about Pay per Head services.
Once you’ve acquired the necessary knowledge mentioned above, and have also obtained some startup funds; then it’s time for you to sign up with a top PPH Shop.
This is a company that’s located offshore, and that offers sports betting and gaming services for bookies and their players.
These are data processing solutions, which means that the price per head company takes all the bets; and processes all the casino plays. Such services includes:
- Bookie software: This is the tool utilized by agents to monitor all the action of their customers.
- Online and phone betting for players: The price per head company also offers players the tools they need to get their action, including an online site, and 24-7, unrestricted access to phone betting.
This frees the bookie from that task, allowing him to focus on acquiring more players on a regular basis.
Needless to say, without the right PPH offshore services, bookies can find it really hard to manage their operations properly.
So, it’s actually in the best interest of the agent to do some research in order to sign up with the right Pay per Head operation.
As you can see, learning about What is a Bookmaker involves getting the right knowledge, and signing up with the best PPH Shop.