You can have the best products in the industry, but it won’t mean anything if you have no clients to appreciate them. So does bookie business, you can’t run a bookie business without having players betting with you. Therefore, if you want to grow a successful bookie operation, player acquisition becomes very essential to achieve the goal since more players you got, more money you will make from the commission. There are some useful tactics that can definitely help you acquire more players for business success.
Use a bookie Pay Per Head service
A successful bookie needs to provide more than just a few local sporting events. This is where a good Pay Per Head solution jumps in to take your bookie operation to the next level! For example, you need a secure, speedy and stable website to offer your players with competitive odds on all major sporting events around the world. Besides, with Pay Per Head solution acquired, you now are able to provide diverse betting options and games such as live betting, horse racing, online casino and box pools to attract your players.
Social media is the powerful marketing channel
Nowadays, people use Internet navigating, watching news, doing online shopping and catching up with friends everyday. This is why we are saying social media is the powerful marketing channel to advertise your sportsbook. Make sure that you engage with your clients and communicate with them all the time, so people could have the visibility on the conversation and learn how efficient your operation is functioning. If you can do it right, social media will become the best referrals from your actual players and more customers will join your business.
Encourage your players with some incentives
Everyone likes to receive incentives and so do your players. Therefore, you can start with giving out some free play bonus, cash rebates, limited time free premium membership or loyalty points to make your customers happier and stay with you. As a matter of fact, this is a very useful strategy to kill two birds with one stone because you can reward your loyal customers, and by the same time, you will also attract new players through your current customers’ referrals.