Key Metrics To Analyze Players For Business Success

Customers are always the central piece for all kinds of business. Same applies to the bookie business because you won’t be able to run the operation without having the players betting with you. However, customers won’t approach to you automatically or stay with you if you don’t do some proper homework. This is why it’s important to know your players and their betting patterns if you aim for a business success. Actually, we have prepared some useful questions that you should have in mind in order to analyze your customers.

Here are the key metrics that can effectively guide you to know your players better:

  • What games do your players usually bet on?
  • How often do your players wager in a regular time basis?
  • What is the average wager worth?
  • Which wager type do your players choose?
  • Do they like props, alternative lines and futures?
  • Do your players use mobile devices to place the bets?
  • What is your players’ favorite payment method?
  • Do your players wager on Online Casino or Horse Racing besides of sport games?
  • Are some of your customers colluding?
  • For how long have your players joined your betting business?


We know that keeping up with all of these will not be an easy task; therefore, we have a perfect solution for you! can be your ideal partner to assist you on running your bookie business easier because they provide the best tools, staffs and service. Their 20 years-onboard-experience and well trained support team can help you identify potential risks and even notify you when there is any opportunity to increase the profits. 

In addition, Price Per Head solution provides so many amazing features and detailed reports for you to get a clear idea of what your players are betting and all the transaction movements. Thus, you will be able to analyze your players and make any necessary changes to achieve the success of your own business even faster.

Join Price Per Head now and you will see how easy to be a successful bookie!